Nexus Malls is the Indian Retail Portfolio arm of world's leading investment firm, The Blackstone Group. Nishank: Malls are the future of social spaces and will become even more aligned to the future needs of the consumer. Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. From community events for people in the catchment, to Live concerts and stand up comedies to pure play installations. Nishank Joshi. Specifically, how important is BTL to the overall marketing plan at Nexus Malls? A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. View Nishank Joshi’s profile on LinkedIn, the world’s largest professional community. We are pushing boundaries when it comes to ideas and innovations within malls. Nishank has 9 jobs listed on their profile. Just a month and it is a very entertaining mix thus far already. Sushil Mohta. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. Rahul Vira. He said the malls … NB: What trend do you see for malls in the country? Technology is the way forward when it comes to delivering superior experiential events. We have also seen a massive shift in customer behaviour over the last 3-5 years. View this post on Instagram. BTL has formed the very essence for mall promotions and advertising. “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. Given the need to create throbbing and lively environments, there is no better way to make use of the real estate that malls have  – their spaces themselves. We garnered a reach of over 21 million people over two days. The mall … And as they become entertainment and social hubs, dwell times in malls will increase substantially hereon. It’s an evolving science. Dalip Sehgal. The central installation is a 40 ft fashion maze where visitors can browse through a visual display of fashion trends across the last few decades before they reach the central portion which has an ethereal wedding gown that lights up every time someone steps in. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. Everything shut after 9pm Mohali was … However, I still feel India is about 5 – 7 years away from shopping online for a majority of their needs. Elante was offering deals for up to January 18, said Nishank Joshi, chief marketing officer of Nexus Malls. Copyright 2016. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Interestingly, malls are great spaces for BTL activities too. Next up is our summer event that will show case fun activities across continents. ABOUT IMAGES Group. ED, Pacific Malls . NewsBarons. Technology has played a key role in the rollout of GST:... Top Real Estate & Marketing News in India, Terms and condition. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." Management Team – Nexus Malls Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. Join Facebook to connect with Nishank Joshi and others you may know. We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Urban Square. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. Terms and condition. CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. Dheeraj Arora. We are also people who love to decorate our homes during these festivals. Nishank Joshi is on Facebook. Yash Ved of NewsBarons provides you the highlights of an interaction with Nishank Joshi, CMO of Nexus Mall, who believes “India is about 5 – 7 years away from shopping online for a majority of their needs.”. Newsbarons is a greatest source of Industrial and business news updates around the world. NB: What is your rationale for using technology in your malls? Can you also specify the range of activities that you are undertaking and propose to undertake as part of the below-the-line advertising and promotion? A digital media maverick and communications pro, he leads the Marketing function of the company. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. It has been a magnificent summer at Seawoods Grand Central Mall alright. Select Citywalk. The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … Nishank Joshi. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. Nishank Joshi, Chief Marketing Officer, Nexus Malls tells us how the first one focussed on Safety First, a campaign meant to build assurance. Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall, Technology has played a key role in the rollout of GST: Mallikarjuna Gupta, Logo Infosoft, Investors will continue to back bigger players in the co-working segment in 2020: Anuj Puri, Monetary Policy December 2020: Real Estate Outlook. A keen observer of the stock index movement, Yash also likes covering Real Estate and the BFSI sector. Tommy. Abhishek Bansal. While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. CEO & Managing Partner, SARDA GROUP . About Us | Newsline | Neoteric | The Club. We’re delighted to share, Nexus Malls was recognised in four categories at the National Awards for Excellence in Marketing 2020. All Right Reserved. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. I would think they complement each other. Lastly, ‘Shop Big, Win Bigger’ was rolled out to reward shoppers for fulfilling their pent up demands. NB: Would you continue to invest more on such technologies in the future? What is/will be the ratio of ATL to BTL in your promotional plans? Chairman, Select Group . While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign? We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. In this edition of BTL Baatein, powered by VISCOMM, Nishank Joshi speaks on how BTL is an important marketing activity and revenue-earner for malls. Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. LinkedIn. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. Nexus records 9 per cent annual sales growth, adds two new malls. CMO, Nexus Malls (A Blackstone Company) No Comments in By wordreatil. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Oh, BTL is on the rise, no question about that. The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. Our Partners & Participants. Nexus Malls is the Indian Retail Portfolio arm of the world’s leading investment firm, The Blackstone Group. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. The latest mobile brands are testimony to this shift. PTI Feeds | December 21, 2018 8:49 PM IST. MD, Bhumika Realty (Urban Square) … Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. CEO, Nexus Malls . Newsbarons is an online media platform designed to promote corporate news. S largest professional community % being dedicated to digital ideas and innovations within malls to January 18, said Joshi! From community events for people in the country online for a majority of their needs in budgets! 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